The company is now a genuinely successful business, in which the intense work of exporting the product to the main foreign markets of Europe, Asia and the USA, goes hand in hand with the introduction of a winter line of knitted berets and scarves, blocked hats and other ladies’ accessories under the “bettina®” label, and the latest additon, a collection of men’s hats under the “Raffaello Bettini” label.
Starting from 2016 year, following the entrance of the fourth generation, represented by Giovanni and
Alessandra’s son, Pietro, the company has embarked in a major rebranding activity which will see the
unification of both the men’s and ladies’ collections under the “Raffaello Bettini” logo, completely revisited to stress the firm’s history, tradition and craftmanship. An eventful and up-to-date decision, that will surely not disappoint the many followers of the quality and excellence of a 100% Made in Italy product.